Olearia rugosa

Common name: 

Wrinkled Daisy-bush

Distribution (from Flora of Victoria):

Midlands, Eastern Highlands, Gippsland Highlands, Wilsons Promontory, East Gippsland (NSTWZ) also NSW, Tas

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Distribution and ecological preference at Wilsons Promontory (if known):

Damp forest1
Near coastal swampy heathlands2

Flower description:

Flower heads white with yellow of purplish centres2


Shrub to 2.5 m high2

Distinguishing characteristics (within family/genus):

This is a spindly shrub with deeply wrinkled broad leaves and hairy stems. Leaves are green above and brownish below due to dense hair coverage1,2

Image of Olearia rugosa
Image of Olearia rugosa Image: David Meagher
Conservation status:

Not threatened


1 Ellis, M. (unpublished). “A Field Guide to South Gippsland Flora”.
2 Walsh, N. G. and Entwisle, T. J. “Flora of Victoria”, volumes 2 (1994), 3 (1996) and 4 (1999). Inkata Press, Port Melbourne, Victoria